Social Media. It has made identities become less a question of “who am I” to more a question of “what do you see in me?”, “what do you want in me?” It is a space for everyone to experiment with their identities and gauge the reactions of others.
Over the years, the naysayers of Social Media have slowly realised the importance of it as an effective and strategic marketing tool. Business leaders of all kinds have also begun to create a social presence for themselves or their businesses online, where few will thrive to win the praises of the public. Let’s begin with our top picks for the best and most engaging Social Media Business Leaders.
Check the statistics (Accurate as of July 2018).
Name Others Gordon Ramsay 6,920,000 7,910,000 4,400,000 37,000 6,700,000 (YouTube - Main ~9,900,000 combining all channels) Elon Musk 22,100,000 8,000,000 Brian Joseph Chesky 286,000 28,800 31,800 96,000 Mark Zuckerberg 455,000 114,400,000 4,600,000 Tan Min Liang 262,000 574,000 93,700 5,200 Ryan Holmes (Hootsuite) 69,300 16,500 32,100 1,600,000 Zhang Dayi (EVE) 6,370,000 (Weibo) Gary Vaynerchuk 1,780,000 2,880,000 3,500,000 2,060,000 1,400,000 (YouTube) Tim Cook 11,000,000 John Legere 5,730,000 294,900 52,100 Jessica Alba 9,650,000 5,170,000 13,300,000 1,060,000 Oscar Munoz (United Airlines) SHMEE 150 53,500 2,600,000 1,000,000 1,300,000 (YouTube) Paul Polman 48,700 854,200 Gary Kelly (Southwest Airlines) 6,320 178,400 Arianna Huffington 3,090,000 1,370,000 335,000 7,500,000 Jack Saldzwedel (AmFam) 10,300 6,500 Mary Barra (General Motors) 38,800 24,300 1,100,000 Jeff Bezos 596,000 488,000 Sallie Krawcheck (ellevate) 56,700 21,600 16,100 2,260,000 Daniel Ek (Spotify) 119,000 142,000 Bill Gates 46,300,000 19,700,000 1,800,000 17,125,000 Richard Branson (Virgin) 12,600,000 3,100,000 2,600,000 14,400,000 Satya Nadella (Microsoft) 1,720,000 4,900,000 Peter Aceto (Tangerine) 37,100 8,124 Jack Ma 23,700,000 (Weibo) Mark Cuban 7,880,000 1,400,000 1,000,000 4,200,000 Kristina Bazan 36,000 2,000,000 2,200,000 37,000 (YouTube)
1. Gordon Ramsay
Gordon Ramsay is one of the greatest celebrities who are able to master the craft and cook up a storm in the social media realm. Most of us would recognise Gordon Ramsay as a temperamental host at the cooking shows like Hell’s Kitchen. But this is obviously just a persona that he had portrayed himself so as to be unique from the other celebrity chefs. People who know him, however, personally would actually describe him as someone entirely opposite.
Image Source: YouTube
A short career profile about Gordon Ramsay. He’s a restaurant-preneur, owning a large chain of Michelin star restaurants all over the globe. He has also been conducting his own online masterclasses actively.
— Stevie “WHU” Sizzle (@TheSullis) February 8, 2017
Underlying Strategy: Gordon Ramsay carries his aggressive persona to his tweets as he roasts amateur cooks on their food. He has been doing this for quite some time now and has been proven to be an extremely effective strategy with his audiences, which consists mostly of young adults.
The second strategy that he uses is to leverage on his stronger social accounts to promote his weaker ones. As you can see here, Gordon Ramsay creates a call-to-action post on Instagram in hopes of gaining more reach on his Reddit account.
2. Elon Musk
Announcing latest developments, answering customers’ queries and “whining” about unsupportive Singapore on the matter of electric vehicles; Elon Musk can be seen on Twitter to be constantly providing up-to-date and credible information given his status in Tesla.
We tried, but Singapore govt is not supportive of electric vehicles
— Elon Musk (@elonmusk) May 26, 2018
It is very important to have a feedback loop, where you are constantly thinking about what you’ve done and how you could be doing it better.
Image Source: Wikimedia
Elon Musk uses a sense of casual engagement in his tweets and this reflected positively on Tesla, as it ranks 3rd out of 29 car brands in social media visibility, placing them above their competitors such as Volkswagen, Ford and Toyota. On top of this, Tesla also accounts for 25% of all conversations about electric cars on social media.
3. Brian Joseph Chesky
At 37 years old, Airbnb’s CEO and co-founder, Brian Chesky has a real-time net worth of 3.8 billion dollars and was named of one of Times’ most influential people of 2015. What an accomplishment for such an age, right?
Image Source: Squarespace
On Twitter, he not only posts updates about Airbnb, he actually asks his followers questions to improve his service. On Christmas day in 2016, Chesky proves that he’s ultimate Santa Claus. “If Airbnb could launch anything in 2017, what would it be?” He asked, admittedly expecting maybe ten answers in return. Yet he received a lot more responses than that. Furthermore, he took the took the time to reply to 2000 tweets. He actively engages his customers and replies to them one by one on Twitter, making his customers feel valued.
If @Airbnb could launch anything in 2017, what would it be?
— Brian Chesky (@bchesky) December 26, 2016
In the true spirit of growth hacking, he asked all the right questions. This did wonders for building trust for himself and his company, guaranteed.
4. Mark Zuckerberg
Despite the not so recent Cambridge Analytica Scandal which was a major breach of trust, Mark Zuckerberg, currently the 3rd richest person in the World, is also the Father of Social Media and can be said to be the most “sociable” business leader on the Internet.
Image Source: Facebook
Facebook shares shot back up after he announced that he will be testifying in front of the Senate.
Other than providing frequent updates on how his platforms will continue to develop and progress, Zuckerberg connects well with his 100+ million of followers as he posts about his own life and family.
5. Tan Min Liang
Image Source: Facebook
Singaporean, and also the CEO of Razer Inc., Tan Min Liang is a social monster. You can often see Tan Min Liang carrying out feats like offering Singapore PM Mr Lee a proposal on a unified e-Payment system where he claimed he could get the system up and running in just 18 months, or replying to Elon Musk’s tweets about bringing Tesla to Singapore’s roads.
I'm assuming you still have your soul and your first born? Well…. https://t.co/2s7AgbOLXI
— Min-Liang Tan (@minliangtan) February 1, 2017
Consumers of any product, Razer included, would love to enjoy a “connection” to the brand and to be able to provide their inputs with the potential of it being manifested in the next latest generation of gaming gear. Tan Min Liang understands that and is one of those CEOs who does not leave his popularity points in the hands of his staff. He has always been receptive to any comments and criticism on Social Media, and this has proven to not only win the support of his fans but also brought game-changing improvements, literally.
I think there's incredible potential behind the technology, but it's still a while away.
— Min-Liang Tan (@minliangtan) July 16, 2018
6. Ryan Holmes (Hootsuite)
Ryan Holmes mainly uses 2 social media platforms, LinkedIn and Facebook, to promote Hootsuite and to connect with his followers. He is an influencer on LinkedIn with more than 1.6 million followers and regularly shares his expertise in social media and online services for his followers. Through the articles he shares, he informs the readers about problems at hand and thus, inducing them to find a solution, which in this case, is HootSuite. On the other hand, he makes use of Facebook’s Live video function to connect with his customers and allows them to provide real-time comments and questions.
Image Source: Twitter
Holmes has always been a passionate advocate on the topic of why executives need to be active on social media and is known for being an effective social leader.
7. Zhang Dayi (EVE)
Starting as a fashion blogger, Zhang Dayi transformed from one of the most famous web celebrities in China to a successful businesswoman. Her main strategy involves converting her followers into customers. Her live show has been watched over 9,630,000 times in the past 2 months. Through her live shows, she answers a variety of enquiries from her customers ranging from questions about the prices, fabric and to the style of her clothes.
Image Source: China.org.cn
In addition, she is able to share her values with her followers. She always gives words of encouragement and shares the challenges and successes that she faces while operating a lucrative business at a young age.
8. Gary Vaynerchuk
Gary Vaynerchuk is the CEO of VaynerMedia, a fast-growing advertising digital agency. He is recognised as one of the most influential business leaders. According to him, he follows these 3 secrets to success on social media – understand how you communicate, produce content for your audience and not yourself and make it contextual to the platform.
Image Source: Facebook
In particular, Instagram is Gary’s favourite social media platform. He uses all the Instagram features providing video, stories, live videos and running competitions.
Here are some examples:
He posts inspirational pictures and quotes.
He posts snippets on his videos to show his followers what is it all about.
He includes the ‘swipe up’ option to direct viewers elsewhere on his Insta Stories.
Above all, he takes advantage of all his social media platforms to create a personal brand for himself.
9. Tim Cook
Tim Cook has been appointed the CEO of Apple since August 2011 with a follower base of close to 10m on Twitter.
Image Source: Twitter
On Twitter, he replies other users with the usage of hashtags, making his content discoverable, to generate exposure and create the right kind of audience engagement. The hashtags have been extended to Instagram and they help set a trend as more and more people will reshare, notice and talk about it.
In addition, Tim Cook using his social media platforms to raise awareness for events such as Human Right Day. Here’s an example: He mentioned how Apple did their part with Malala Fund Expansion through donation and urged his followers to join him in the relief effort as well. By showing compassion, he builds a very positive image of himself and his company, Apple.
We share Malala’s belief that girls — no matter where they live — deserve access to quality, safe education. We’re thrilled to support @MalalaFund’s expansion into Latin America. 🇧🇷 https://t.co/gnSnzsPnXe
— Tim Cook (@tim_cook) July 13, 2018
10. John Legere
Image Source: Twitter
Besides introducing one of the greatest marketing campaign “Un-Carrier” which is still ongoing since 2013, the eccentric CEO of T-Mobile is famous for trolling and poking fun at his competitors both in real life and online.
He is seen dubbing AT&T and Verizon as Dumb & Dumber on multiple occasions such as the clean energy challenge or their slow LTE speeds as compared to T-Mobile.
— John Legere (@JohnLegere) April 4, 2018
Another unique thing about playful John Legere is the weekly slow cooker Sunday live shows that he hosts on Facebook. The show usually showcases 10 minutes of him sharing latest updates about T-Mobile and “Dumb & Dumber” before sharing a crock pot recipe (with a Pam shuffle dance) and answering any viewer’s questions.
10. Jessica Alba
Debuted as an actress in 1994 and a breakthrough acting role in 2000 as Max Guevera in Dark Angel, Jessica Alba started her own company, The Honest Company in 2012. The company’s revenue is focused around providing safe and eco-friendly products for babies, bath & body, cleaning, health & wellness and more recently, beauty.
Image Source: Twitter
We are born to be real, not to be perfect.
Jessica Alba’s key strategy is to utilise Instagram and her status as a mother/celebrity to connect her brand with her fellow followers. Twitter is also used to constantly promote The Honest Company for key milestones such as attaining the Good Housekeeping Seal and landing huge investments.
— WWD (@wwd) June 6, 2018
11. Oscar Munoz (United Airlines)
Oscar Munoz is the CEO of United Airline, while he has no official social media account, he will sometimes use United Airlines’ social media account to issue a statement. He was awarded Communicator of the Year in 2017, well that’s before the viral incident where a passenger was dragged off a United Airlines plane.
Image Source: Fortune
In response to the incident, Munoz posted 2 apologies on Facebook and Twitter targeted at the stakeholders. He uses Facebook which has 2 billion active users and Twitter has 330 million. According to a research by Hootsuite, most stakeholders are concentrated at these 2 platforms and thus it is a good way to get in touch with them.
In the first apology post, Munoz does not really display any empathy and he is not really apologetic. He started off by saying that he is sorry that he has to “re-accommodate the customers”. This is clearly not the main issue. He also uses an accusatory tone which suggests that he is just apologising for the sake of it. After this apology was published, United Airline’s reputation deteriorated and their shares experienced a sharp drop.
United CEO response to United Express Flight 3411. pic.twitter.com/rF5gNIvVd0
— United Airlines (@united) April 10, 2017
Munoz then issued a second apology to rectify the PR disaster. This apology was a much better one as he was able to capture the attention of the audience and increase desire by outlying certain solutions. Munoz also addressed his audience by recognising their “outrage, anger and disappointment” He ended off with a detailed call for action and a positive statement that company can do better. Following this apology, some confidence was restored in United Airlines. This incident highlights how we have to use the correct word in the correct context as it can make or break your company.
— United Airlines (@united) April 11, 2017
12. SHMEE 150
Image Source: YouTube
A personal brand of Tim Burton (Not the director), a supercar vlogger who is extremely knowledgeable in his field. He primarily uses YouTube videos and Instagram posts as a form of promotion. Twitter was left out due to the nature of the platform being “significantly less important because it’s not a visually-orientated media,” Burton explains to The Independent.
In any of Shmee’s videos, Tim adopts a casual video selfie style while comparing technical aspects of a car. You can observe him using words such as “exclusivity” and “finesse” which helps in the branding of the Shmee YouTube Channel and Shmee150 as a whole.
13. Paul Polman
Paul is the current CEO of Unilever since 2009. He mainly uses Twitter and LinkedIn, with a total of over 750,000 followers on LinkedIn, attaining the status of an Influencer. His strategy comprises of these 3 items – the online posting of articles and quotes, the sharing of impactful figures and the social causes of Unilever.
Image Source: Wikipedia
With regards to the causes of Unilever that he posts, he shares the partnership working to help lift women out of poverty and increase access to education through the power of storytelling.
Wonderful partnership working to help lift women out of poverty & increase access to education through power of storytelling. Pleased to hear about this important work – none of us are equal until all of us are equal #PovertyIsSexist @ONECampaign @Cargill https://t.co/kfhcMjOyUq
— Paul Polman (@PaulPolman) July 17, 2018
He also tweets about subjects linked to the environment, for instance, he tweets articles where he talks about Environment References, such as National Geographic, uses the appropriate hashtags and visuals that highlights emotion.
— Paul Polman (@PaulPolman) June 25, 2018
14. Gary Kelly (Southwest Airlines)
Image Source: Wbur.org
Gary Kelly serves as the chairman and Chief Executive Officer of Southwest Airlines. His Twitter account seems to be primarily meant for internal team-building and motivation.
I’m so very proud of our Crew of five, along with several Customers, who responded courageously and compassionately on Flight 1380 two weeks ago today. Today they were honored with a visit to the White House, where they were recognized for their heroic actions.
— Gary Kelly (@gary_kelly) May 1, 2018
Gary talks about the courage and fighting spirit of his Crew of Five while showing the media that he recognises the effort of his employees when they perform exceptionally. Through these tweets, he shows how compassionate he is as a boss and shows that he constantly motivates his employees, which in turn, result in better service for his customers.
Congratulations are in order for our Employees—Southwest has once again been named #1 in Customer Satisfaction by the DOT. We’ve been #1 for 23 of the last 27 years! pic.twitter.com/psDkWmEdSd
— Gary Kelly (@gary_kelly) February 13, 2018
Through this strategy, it can be learnt that heartfelt messages will no longer be separated by time and distances, allowing effective employee engagement to just one click away.
15. Arianna Huffington
Arianna Huffington is the founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books. Arianna believes that social media are a means, not an end. She uses social media as a tool to champion her cause and values.
Image Source: recode
Her Twitter account biography states that she is a “mother, sister, flat shoe advocate, sleep evangelist, HuffPost founder, and founder and CEO of Thrive Global.”, setting her priorities in order. Through this, she motivates women who have the desire to venture into the startup world. She regularly posts links to articles that are personal and inspiring to her.
To further engage her audience, she also invites her followers of 7 million to ask questions, share tips and experiences with her. She actively uses social media to promote the values of Thrive Global – changing the way we work and live.
16. Jack Salzwedel (AmFam)
Image Source: Twitter
Jack Salzwedel is the CEO of American Family Insurance or AmFam for short. Salzwedel is the most socially active CEO on the Fortune 500 list. He believes engagement on social media enables him to foster closer ties with both his employees and customer. Not only this but also information aggregator and it is a good channel for feedback. Salzwedel does this by publicly recognising his employees by posting tweets with the hashtag #iwork4amfam.
— Jack Salzwedel (@AmFamJack) July 10, 2018
Also, he also retweets tweets that compliments his employees. This motivates employees and gives them more voice in their job which encourages them to work harder for the company. His employees will also be able to gain more insights into what he is thinking and feeling more friendly.
However, Salzwedel can interact with his customers and employees more by following up the concerns raised instead of just retweeting it. He also has to be wary that bad information spreads like wildfire over the social media, One wrong move and his reputation will take a deep hit. Since AmFam is an insurance company, he has to always verify his facts to make sure there is no misinformation.
Overall, we can learn from Salzwedel that social media is a good way for low-cost advertising. More importantly, it allows the C-level executive to develop a friendly deposition and be more approachable.
17. Mary Barra (General Motors)
Image Source: Twitter
Being crowned Fortune’s most powerful woman 3 years in a row and also the CEO of General Motors (GM), Mary Barra uses Twitter & LinkedIn to continue to be an advocate for girls enrolled in the STEM (Science, Technology, Engineering and Mathematics). Personal anecdotes are often posted on social media to act as a role model for other STEM women, given the fact that she herself also started as an engineer in GM before rising through ranks to the very top.
— Mary Barra (@mtbarra) February 23, 2017
Mary also writes frequently on almost a monthly basis on LinkedIn, making her one of the platform’s most committed Influencer with more than a million followers on her articles.
Do the right thing, even when it’s hard. By emulating this behavior, it will lead to trusting relationships with your peers, which is vitally important to succeed. Read more of my #workplace advice via @LinkedIn: https://t.co/a5O6pkWLou
— Mary Barra (@mtbarra) March 26, 2018
18. Jeff Bezos
Image Source: Forbes
Jeff Bezos is the CEO of Amazon, the online retailer we are all familiar. In 2018, Bezos also overtook Bill Gates and became the richest man on Earth, with a net worth of $149 billion! So what does someone so rich do with his money? Well, like Elon Musk and Richard Branson, Bezos, is also very into the space race. Perhaps Bezos is really far-sighted or maybe its sheer luck, but Twitter gave Bezo’s space company Blue Origin a lot of attention. While we usually don’t bring in politics, Bezo was engaged in a “Twitter War” with US President Trump. President Trump was blasting tweets about how Amazon is a “tax shelter”. However, instead of adding fuel to the fire, Bezos responded with class.
— Jeff Bezos (@JeffBezos) December 7, 2015
In this tweet, whether Bezos is criticising Trump depends on how you interpret his tweet. He manages to promote the historic landing by not directly offending anyone. More importantly, Bezos showed his class again with this tweet one year later.
Congratulations to @realDonaldTrump. I for one give him my most open mind and wish him great success in his service to the country.
— Jeff Bezos (@JeffBezos) November 10, 2016
19. Sallie Krawcheck (ellevate)
Sallie Krawcheck, the business leader of Ellevate Network, has often been referred to as one of the most successful and influential people in financial services. She was also named “The Last Honest Analyst” by Fortune Magazine.
Image Source: ellevatenetwork
She is able to harness the power of social media to spread her cause, even though she just started using social media a few years back. She has more than 500,000 followers as a LinkedIn Influencer and more than 22,000 followers on Twitter.
Here’s an example: She uses her tweets to advertise her articles about her causes.
This month's @MONEY Magazine cover. So proud of the work the team is doing to close the #gendermoneygaps. And so proud that we are building a modern company: tech-enabled, 40% POC and 70% women, mission-driven. https://t.co/yGLKYAOF2C pic.twitter.com/uvCOyxh4B1
— Sallie Krawcheck (@SallieKrawcheck) February 13, 2018
20. Daniel Ek (Spotify)
Daniel Ek is the founder and CEO of music streaming service, Spotify. At only 35 years of age, the entrepreneur already has a net worth of $2.8 billion. Before Spotify, Ek started making a website selling business at 13 years old. Initially, he charges only $100 for a site but it eventually went up to $5000. At 18 years old, he was making $50k per month.
Image Source: Twitter
Ek later started an online advertising company, Advertigo which he later sold. After that, he started uTorrent, which he sold to BitTorrent in December 2006. Daniel Ek then founded Spotify which he slowly works on to the Spotify we all know today. Ek has 119k followers on Twitter and 142k on Facebook. His posts mainly consist of exciting updates to Spotify.
— Daniel Ek (@eldsjal) April 11, 2018
21. Bill Gates
Bill Gates is no the stranger to anyone. He is the founder of Microsoft Corporation, which developed the Windows Operating System and Microsoft Office, both which most of you are probably using. He stepped down as the CEO of Microsoft in 2014 and passed the baton to Satya Nadella.
Image Source: Twitter
Currently, he is the 2nd richest man on Earth. Bill Gates has 46.3 million, 19.7 million and 1.8 million followers on Twitter, Facebook and Instagram respectively. Nowadays, Gates has left the day-to-day operation of Microsoft. Instead, Gates regularly uses his social media account to promote his blog, gatesnotes, which mostly share stories about technology and humanitarian issues.
22. Richard Branson (Virgin)
Image Source: Wikimedia
Richard Branson is the founder of Virgin Group, which holds stakes at Virgin Atlantic. Virgin Mobile, Virgin Rail Group, Hyperloop One and about another 400 more companies. Branson was knighted at Birmingham Palace for his entrepreneurship in 2000. Branson has 12.6 million followers on Twitters, where he regularly promotes and updates some of the things that are happening under the Virgin Group.
— Richard Branson (@richardbranson) July 2, 2018
— Richard Branson (@richardbranson) July 1, 2018
23. Satya Nadella (Microsoft)
Image Source: Wikimedia
Satya Nadella is the CEO of Microsoft since 2014. Since becoming the CEO of Microsoft, he made several big acquisitions. The more popular company he acquired are Mojang in 2014 and GitHub, LinkedIn in 2016 and GitHub in 2018. Like many other business leaders here, Nadella uses his Twitter to update on what’s happening over at Microsoft.
Announcing Microsoft Healthcare, a new initiative with a visionary team, as we work to harness the power of health data to improve lives around the world. https://t.co/c191KjT6X3
— Satya Nadella (@satyanadella) June 27, 2018
Microsoft + GitHub = Empowering Developers https://t.co/KqLacgODdk
— Satya Nadella (@satyanadella) June 4, 2018
24. Peter Aceto (Tangerine)
Image Source: Speakers’ Spotlight
Peter Aceto is the former CEO of Tangerine, which aims to transform business through leadership with his unconventional thinking. This is evident from the tweets that he shares on Twitter. His 37.1k followers on Twitter regularly get insights on Aceto’s belief in managing a business. For aspiring entrepreneurs and business leaders out there, we strongly recommend to check out his Twitter to gain some insights on how to be a better leader!
— Peter Aceto (@PeterAceto) June 27, 2018
— Peter Aceto (@PeterAceto) July 4, 2018
— Peter Aceto (@PeterAceto) July 6, 2018
25. Jack Ma
Jack Ma is the executive chairman of the Alibaba Group. For those who don’t know, Alibaba, Aliexpress Taobao and Tmall are all subsidiaries of the Alibaba Group. Jack Ma also received countless awards. He was listed as one of the 100 most powerful people by Times in 2009. In 2017, Jack Ma was ranked 3rd in KPMG’s global tech innovation visionary survey. Also in 2017, Fortune ranked Ma 2nd in the World’s 50 Greatest Leaders list.
Image Source: Wikimedia
Jack Ma do not have Twitter or Facebook since they are blocked in China, however, he has 23.7 million followers on Weibo. What Ma is most famous for is perhaps his inspirational speeches that went viral on social media, such as how he got rejected from over 30 jobs including one at KFC and also by Harvard 10 times.
26. Mark Cuban
Image Source: Biography
For NBA fans, you will know Mark Cuban as the owner of NBA’s Dallas Mavericks. For others, he is one of the main “shark” investors on Shark Tank. Besides that, Mark Cuban is also the chairman of AXS TV and invested in many companies. Some of the more popular ones are Broadcast.com, Landmark Theatre and Dropbox. Mark also has 7.88 million followers on Twitter, where he regularly promotes his basketball team and some of his investments.
.@kino_mo_ has been backed by @mcuban, the serial entrepreneur and Shark Tank investor. We caught up with Art Stavenka about what he's been doing since making it to The Pitch final.https://t.co/X8fFeAWsAQ
— The Pitch 2018 (@The_Pitch) July 6, 2018
So ? Our smartest NBA move of the last decade was to extend the calendar days of the schedule to minimize B2Bs and 4 in 5s. Playoff schedules can be similarly adjusted/optimized for distance when necessary https://t.co/9FGTQfwsA7
— Mark Cuban (@mcuban) July 4, 2018
27. Kristina Bazan
At merely 24 years old, Kristina Bazan has amassed 2.2 million followers on Instagram and has an award-winning fashion blog, Kayture. Not only that, she was also featured at Forbes’ 30 Under 30 in 2016. Kristina uses her Instagram to promote her brand, which is likely to be the reason why she is able to secure a multi-million dollar deal with L’Oréal.
Wrapping it up
If all the world’s a stage, then surely social media is another stage where actors can perform. And what do all actors want? Desirable reactions from their audiences. Although authenticity is the most critical part of any social media strategy, it is more crucial to be able to relate to your audiences. Doing this would then truly reinforce the legitimacy of your social profile and business. If there is one thing you can take away from this post, here it is. Know your audience.